Acura Prisms

The Task

FakeLove approached us to help activate a socially connected installation for Acura at the at the Sky Lodge during the Sundance Film Festival in Park City, Utah. Acura wanted to do something digitally touchable and something that has never been done before – especially in the crowded Sundance activation space.

The Idea

Working closely with Mullen and FakeLove we installed Acura Prism, a network of interconnected, and socially charged large scale sculptures. The design of the sculptures and interface were tied closely to the new Acura branding . Each sculpture contained a 360º prism touchscreen that aggregated and beautifully visualized all the local trending social chatter. An expansive dataset was used including Twitter, Instagram, Foursquare, Facebook, the New York Times, the entire Sundance database and more. The sculptures at the Sky Lodge also changed color depending on the weather in Park City- hint, it’s cold.

A satellite sculpture placed elsewhere at Sundance, greeted people with warm pulses of color, and then encouraged them to love their favourite festival films. It acted as collection points for social content from the festival, which contributed to the main sculptures. The installation also included a mobile web app. Users of the web app could view a pocket version of the visualization, as well as bookmark items from the physical installation to view later.

The Results

  • • 6+ Social DataSets
  • • Unique Social Rating System
  • • 13,669 contest entries
  • • 1st Ever Acura Experiential

The Partners

  • Mullen
  • FakeLove
  • Acura