Renaissance - Day of Discovery

The Task

Renaissance – a truly global brand tasked The Bait Shoppe with creating a truly 360 platform in order to highlight and amplify their new DISCOVERY platform across ALL properties.

The Discovery platform involves 4 unique message – SIP, SAVOR, SEE, SELL and the program needed to elevate the brand message while attracting new customers and creating meaningful experiences for existing clients.

The Idea

The Bait Shoppe created an international platform entitled ‘The Global Day of Discovery’ whereby Renaissance properties could activate the individual discovery platforms. The Bait Shoppe then negotiated a TV platform with AXSTV whereby The Bait Shoppe would produce concerts on property with marquee fame acts and have the footage shown on AXSTV. Each band was obligated to DISCOVER the city they were in, and the individual discovery elements (Sip, Savor, See, Sell) were produced on property. Cities and acts included:

  • New York Times Square – GROUPLOVE
  • Atlanta – WALK THE MOON
  • Denver – DJ Cassidy
  • Chicago – Aloe Blacc
  • Santiago Chile – Capital Cities

The Results

  • • 6 Cities
  • • 25,000+ Tweets
  • • 240 Million + impression

The Partners

  • AEG
  • AXsTv
  • Renaissance
  • Anamoly