B2B for
BELIEVERS!

Client
LinkedInB2Believe London UK
Project Overview
The Challenge

Bring the flagship B2B conference to partners in the UK

The Strategy

B2B conferences are typically seen as dry, static and two-dimensional. We wanted to create a conference as dynamic as LinkedIn.

The Execution

LinkedIn transformed the iconic Outernet in Soho, London, into a vibrant B2B oasis. B2Believe EMEA 2024 served as another flagship event for the B2Believe franchise, leaving a lasting impression on the city of London this year. The event successfully fostered connections among over 350 customers, agencies, and partners. - Our CAPI elements (CAPI-cinno station + CAPI Hour) provided valuable insights into how LinkedIn can enhance measurement for their customers. - A designated meeting room, designed with a cool atmosphere that evoked Soho House vibes, proved valuable for conducting meetings throughout the day. - The keynote sessions featured incredibly insightful speakers, and the audience was highly engaged throughout.

The Result
643
Total Attendees
62,254
Total LiveStreams
95%
Of attendees said the event EXCEEDED expectation!