We build B2B Conferences
for BELIEVERS!

Project Focus

B2B

Content

Creative

Experiential

Integrated Marketing

Live experience

Client

LinkedInB2Believe

Project Overview

The Challenge

LinkedIn wanted to create a flagship global conference to celebrate B2B

The Strategy

B2B conferences are typically seen as dry, static and two-dimensional. We wanted to create a conference as dynamic as LinkedIn.

The Execution

Introducing B2Believe! Taking over THE SHED at Hudson Yards, over 1,000 key stakeholders were invited to a first of its kind B2B conference. Taking a page out of the B2C handbook, the entire conference (from agenda to experiences) was designed to immerse attendees in connection through integrated experiences, dynamic visualizations thoughtful UX design.

The Result

915

Total Attendees

81,881

Total LiveStreams

95%

Of attendees said the event EXCEEDED expectation!