We drove ratings
for Netflix FULL SWING

NetflixFull Swing
Project Overview
The Challenge

Netflix approached The Bait Shoppe to develop and execute a PR worthy launch strategy for the new show FULL SWING.

The Strategy & Execution

Partnering with the PGA we created an interactive 30x30 interactive experience which popped up at 3 major tournaments. The 30’ x 30’ footprint was the the talk of the course - with logo-printed coffee, giveaways, branded arcade games, and replica lockers of some of the biggest names in the field. Guests could enjoy a fresh-pressed hot coffee or hot chocolate, test their virtual golf skills on Netflix branded Golden Tee arcades, or get their picture taken next to the gear of their favorite golfers. With the activation being perfectly located between the first and second fairways, guests couldn’t help but stop in to check out all that the Netflix Full Swing Clubhouse had to offer. To drive PR - some of the PGA tours most notable players were invited into the space to explore 'their locker' and drive impressions!

The Result
Consumer Engagements
Custom Coffees Served
Lift in Consumer Acquisition

Other Work

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