We built a sports bar
for Reality TV!
Client
XFINITY
Project Overview
The Challenge
Create a PR worthy moment to promote REALITY WEEK on Xfinity
The Strategy & Exection
We built the first ever REALITY BAR in south beach celebrating XFinity Reality Week! The bar became an instant destination for the best reality shows and unique reality-TV content. Consumers enjoyed scheduled appearances from reality TV celebrities including Chad Johnson, of MTV’s Ex On The Beach; Margaret Josephs, of Bravo’s The Real Housewives of New Jersey; and Jenni “JWOWW” Farley of MTV’s Jersey Shore which coincided with show premiers shown across giant flat screens!
The
Result
16,000,000+
Live Streams!
6,678
Guests over 5+ Days!
189
Earned Media Placements
Other Work
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