We built a sports bar
for Reality TV!

Project Overview
The Challenge

Create a PR worthy moment to promote REALITY WEEK on Xfinity

The Strategy & Exection

We built the first ever REALITY BAR in south beach celebrating XFinity Reality Week! The bar became an instant destination for the best reality shows and unique reality-TV content. Consumers enjoyed scheduled appearances from reality TV celebrities including Chad Johnson, of MTV’s Ex On The Beach; Margaret Josephs, of Bravo’s The Real Housewives of New Jersey; and Jenni “JWOWW” Farley of MTV’s Jersey Shore which coincided with show premiers shown across giant flat screens!

The Result
Live Streams!
Guests over 5+ Days!
Earned Media Placements

Other Work

Previous Project
Next Project