Hard Charged
Challenges!

Social, Content

B2B

Communications

Content

Creative

Experiential

Interactive

PR/Influencer

Virtual experience

Client

VoodooRanger Hard Charged Challenges

Project Overview

The Challenge

VoodooRanger wanted to create a series of campaigns to create social buzz, generate earned media and increase 'liquid to lips' in key markets throughout 2025!

The Strategy

We wanted to SHOW UP and SHOW OFF where Voodoo Ranger key demographics 'already are'.

The Execution

The Phoenix Open hosts over 500,000 consumers in the key market of Phoenix Arizona. Teaming up with AreYouKiddingTV, we created the HARD CHARGED CHALLENGES. Showing up guerilla style, consumers had 3 opportunities to win cash: Bicep Blowout, Cold Plunge for a Cold One & Rangerousness is Forever!