We helped Netflix
prop drop

Project Focus

Communications

Content

Creative

Integrated Marketing

Virtual experience

Client

Netflix Prop Drop

Project Overview

The Challenge

Netflix was launching 'merch' as a way to excite and celebrate the fans. Netflix approached The Bait Shoppe to support the launch including strategy, experiential and production.

The Strategy

Black Friday is the BIGGEST shopping day of the year - and also the perfect opportunity to launch Netflix merch! To celebrate BLACK FRIDAY we created the PROP DROP SHOP. A digital sweepstakes that celebrated the fan, by giving away authentic and custom replica props from Netflix’s BIGGEST SHOWS via digital sweeps!

The Execution

We worked with show creators and prop authenticators to replicate the 'buzziest' props from Netflix's Biggest Shows! We then created a digital hub where fans could enter to win!