We helped
march madness chill out

As crowds venture out for March Madness, how can make Coors Light become the sports fans’ beer of choice?

It’s March Madness off the court, too. Tempers get frayed and the atmosphere tense as fans go through the highs and lows of watching their team. But a well-documented link between sucking on a lollipop and a reduction in stress and anxiety could be the solution.

The Chillollipop! We created beer-flavored lollipops to hand out to fans at bars and increase their chill during March Madness. Activating nationwide, we helped Coors Light pop up at popular sports bars, sample Chillopops and CHILL OUT.