We celebrate
Biggie. Always.

Budweiser: CELEBRATE BIGGIE
Client
Budweiser Celebrate Biggie
Project Overview
The Challenge

Celebrate and honor The Notorious B.I.G with an in person event in Brooklyn.

The Strategy & Execution

We helped Budweiser partner with the Christopher Wallace Estate to deliver an event worthy of the incredible hip-hop legacy of Biggie. Artists including Busta Rhymes, Lil Kim and The LOX highlighted the concert, bringing together a memorable night of Brooklyn rap royalty to pay homage to the hip-hop legend. Of course, Budweiser Biggie Tall Boy Cans were featured at the show as a memento for the audience.

The Result
7,416
Collab Cans Sampled
8,000
Live Attendees
56,171,800
Social Media Impressions

Other Work

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