We turned the sound up
and sound on

Project Overview
The Challenge

TikTok was launching SOUNDON - a unique B2B product to help music creators better connect with fans.

The Strategy & Execution

Launching at SXSW 2023, we wanted to create a space for TikTok to meet with music executives during the day and then transform the space into a music venue at night! Open networking was open from 12:30pm - 3:30pm each day and featured DJ Yahdi spinning, a complimentary food truck and a custom bar with inspired cocktails and beers. Evening showcases featured emerging artists who took over the SoundOn stage, with their own unique genre and sound. Artists featured included Nicky Youre, Justine Skye, Venbee, and bbno$.

Other Work

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